I’m a big proponent of online shopping.  Ever since the big companies got their act together and accepted the internet age, I’ve been shopping primarily online.  Before that, it was kind of hit or miss with small, new age companies.  Nowadays, I’ve noticed that the best commercial websites share some things in common.  They let you use a shopping cart, just like in the mall.  They also have a lot of categories to make searches easier.  The wish list feature is popping up everywhere too.  All of this adds up to a better shopping experience for the customer.  It’s easy to feel at home with these websites because of the familiarity they now share.  Plus, since you can use the same transaction method for most sites, you can rest easy knowing your purchases are safe.  Some of these online shopping improvements have taken place thanks to website software like the DotNetNuke shopping cart.  It helps create the best ecommerce experience by helping managers categorize products and by making a baseline user-friendly framework that individual developers can easily build on.  Most new commercial sites are using this type of software to give their sites instant familiarity and credibility to customers.  I love how shopping for guilty pleasures is so private and easy today. 

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